Food show at Todmorden school. Courtesy of Incredible Edible Todmorden, 22 June 2009.
Case

Todmorden: Vegetables are sprouting up among the flowerbeds in Todmorden

In the small market town of Todmorden in West Yorkshire in the North of England, 280 km from London, sprouting vegetables have taken over flower beds and green areas. Everywhere, in graveyards and car parks, at the station, on roofs, even in disused rowing boats and wellington boots school playgrounds, the 'Incredible Edible Todmorden' project has planted vegetables and fruit trees and bushes. The aim of the project is to make sure that local foods are grown and eaten throughout this provincial town. The town's companies, schools, farmers and the entire local community are involved in this inspiring, expanding project.


The 'Incredible Edible' project began with a few illicitly planted herbs in flower beds near the railway station. Voluntary enthusiasts have since helped the project to grow and today, most of the town's inhabitants are involved in the project's many initiatives in some way or other. At the same time, unauthorised methods have been shelved and the Incredible Edible project has led to positive dialogue with public and private institutions. The intention is to make Todmorden a garden town full of tasty, fresh produce which the townspeople can harvest or pick on their way through the town.

The local fire station, the railway station and the town's hospital have now become involved in the project. The town's schools and high school are actively involved in many of the project's initiatives. Public flowerbeds are being transformed into shared herb beds and kitchen gardens, while vegetables, fruit trees and gardens are shooting up in public parks and green areas. And Incredible Edible wants to involve even more public institutions so that their soil can also be used in the town's joint food production scheme.

The project has now developed into much more than simply vegetable production. The initiative 'Every Egg Matters' focuses on local self-sufficiency in eggs and has engaged most of the town by means of an Easter Festival and the town fete where the focus was on relevant information about local egg production. A new book includes interviews with older citizens about their memories and knowledge about food production in historic Todmorden. Finally, a future fantasy project called 'Dream Streets' encourages citizens to visualise how vegetables might be planted in their dream town.

Raised bed among graves. Courtesy of Incredible Edible Todmorden, 20 June 2009.

All the town's schools are now involved in the project and have laid out kitchen gardens in which the students grow their own vegetables. Several other schools have grown plants in disused rowing boats and some vegetables are actually growing in children's cast-off wellington boots. Todmorden High School is awaiting a reply to its application for funding for a cooking project. The school wants to inspire its students to make healthy food using local produce, including recipes from their own cookbook 'What's cooking in Tod?' and through inspirational personalities. The philosophy of this is that the way students prepare and arrange their food is crucial to their own overall health.

Incredible Edible is by no means a short-term project. It is a question of changing the way people think; the project compares it to sustainability - a new way of living and viewing the world. The cornerstone of the project's work is local commitment. The town's citizens are involved at all levels of the project, and interest in it has been growing steadily since its inception. Festivals and other key events are held to help inhabitants share the experience and the pleasure of producing fresh local produce. In the long term, Incredible Edible has ambitions of making a difference by spreading the local message regionally as well as nationally.

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Making the Change

Key Learning Points

Incredible Edible largely owes its success to substantial local commitment. By means of festivals, other events and the mouth-to-mouth method, they have succeeded in engaging the town's citizens at all levels of the project and in engineering a feeling of local ownership.

Because of the project's humble beginnings as a grass movement there is never far from thought to action. Todmorden's public and private institutions have been quick to recognise the value of the project and collaboration between public and private institutions in the project have therefore quickly borne fruit.

The Incredible Edible project allows participants to think big and have many initiatives running in parallel. The philosophy is that the imagination is the only limitation, and that Todmorden can only benefit from becoming a fruitful, self-sufficient market town.

Process

March 2008
The initiators of Incredible Edible Todmorden (IET) launch their project.

April 2008
The town's inhabitants are encouraged to plant vegetables in Todmorden's public flowerbeds. Rhubarb and other easy-to-recognise plants are the most popular.

September 2008
The project has lasted six months and has already come a long way. TV chef Hugh Fearnley-Whittingstall broadcasts from Todmorden, cooking for 400 people at the project's big Harvest Festival.

January 2009
The project launches the Every Egg Matters initiative to promote local egg production. The ambition of the initiative is that by the end of the year, all eggs eaten in Todmorden are to come from local hens.

February 2009
Todmorden’s schools start planting vegetables on their land. Eighth and ninth year students help grow the vegetables, which are used by the schools' canteens.

2018
It is hoped that by this time that Incredible Edible Todmorden has made the town self-sufficient in vegetables, fruit and eggs, and that staple foods, dairy products and meat will be largely locally produced.

Facts

City Facts

Country: England
City: Todmorden
Population: 14,941 (2001 estimate)
GDP per capita: 35.200 USD (2009 estimat)

Source: Wikipedia - Todmorden, CIA World Factbook

Project facts

Incredible Edible Todmorden is a collaborative effort between local inhabitants, companies, public institutions, farmers and schools, all working together to increase the production and consumption of local food in the town.

IET's originators, Pam Warhurst and Mary Clear, started the project with a vision of a future Todmorden with food and the environment in focus.

The project wants to engender:
- possibilities - find more soiled cultivates vegetables through dialogue, micro-financing and other tools
- investment - training in agriculture and local methods of distributing and buying food.
- action - removing obstacles to local grassroots initiatives - e.g. by limiting legal problems and soil quality tests, which are a public responsibility inclusion - active inclusion of citizens by creating a feeling of belonging and of easily understood common goals.
- a strong belief in the project - Knowledge of the fact that the project is a necessity. Rhetoric and academic language must not be a limitation. The project is not dependent on others permission and there is no fixed solution.
- reward for labour - Creating jobs. Families can harvest and share the fruits of their labours.
- Openness- The project is an open fellowship.

Media

YouTube

Incredible Edible Todmorden on Calendar News

Google Map

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