Towards a sustainable society
Once again Denmark manifested itself as the leading annual meeting place for clean tech solutions in the World. More than 1.500 participants took part the 29 and 30 September, making it the biggest Climate Solutions event to date. Multiple issues were adressed and even more questions left unanswered. Yet, one could argue that the four following topics represent the highlights of the conference:
It will take more than technology
One of the key points made by Lord Anthony Giddens and re¬peated by several of the conference’s speakers, was that a green society will require much more than clean technology and renew¬able energy solutions. Education of citizens, new ways of think¬ing about society’s structure and the way we communicate are important factors as well.
The Far East is running fast
The Asian development is both the biggest threat and the biggest opportunity to European and American clean tech solutions. A threat if they fail to get up to speed in the competition and hence leave the future to the Asian economies. If EU and the U.S. succeed understanding the potential of the Asian markets for clean tech, competing intelligently with innova¬tive solutions – as well as cooperating and negotiating – we might see unprecedented green growth. Still several experts predict that the future be¬longs to Asia.
Clusters are paving the way
One way to stay at the front is to focus on form¬ing and developing clean tech clusters. Clusters con-centrate innovation power by gathering resources from various sectors, industries and fields. Clusters can act as lighthouses and frontrunners that at¬tract public awareness and hence act as catalysts for broader change towards public embrace of the new green world order.
Nordic clean creativity
Nor¬dic clean tech can learn a lot from some of the creative values of Nordic market successes in other fields such as gastronomy and fashion. This was demonstrated at the conclusion of the conference where the discussions revolved around the theme of strength¬ening the brand of Nordic clean tech solutions. Building a strong ‘brand’ in this area may help to attract investments and thereby generate growth. Yet, given the fact that ‘branding’ is a tool in developing a sustainable society, one might reflect on the way in which the ‘branding’ of the Nordic countries and the Nordic sustainable approach is executed.
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